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Vishnu, the Patron Deity of Traders

The Hindu god Vishnu is one of the most revered deities in Hindu mythology and is often associated with wealth, prosperity, and abundance. In addition to his religious significance, Vishnu has also been adopted as a symbol of success and good fortune in the world of business.

One of the primary reasons why Vishnu is associated with business and commerce is his historical significance in ancient India. During this time, trade and commerce played a vital role in the economy, and many traders and merchants worshiped Vishnu as their patron deity. Temples dedicated to Vishnu were often built in trading centers, and traders would seek his blessings before embarking on business trips. This historical connection has led to a long-standing association between Vishnu and business, which continues to this day.

Vishnu is referred to as "The Preserver" within the trinity of divinity that also includes Brahma and Shiva. Vishnu is the supreme being in Vaishnavism who creates, protects, and transforms the universe. Vishnu's form is associated with economic activity. Symbolically, Vishnu is often depicted holding a conch shell, a mace, and a discus. The conch shell is a symbol of the sound of the universe and represents the power of communication. This is seen as a representation of the importance of communication and networking in the world of business and commerce. The mace is a symbol of strength and is associated with leadership, while the discus is a symbol of intellect and is associated with strategic thinking. Together, these symbols represent the qualities that are essential for success in business, such as communication, leadership, and strategic thinking.

Another symbol of Vishnu that is often associated with business is the Sudarshan Chakra, which is a spinning disc-like weapon that Vishnu is said to hold. This chakra is a symbol of the power of knowledge and represents the ability to cut through illusions and see things clearly. In the context of business, this represents the ability to make informed decisions and navigate complex situations with clarity and precision.

Vishnu is also associated with a sea of milk, butter, rivers, forests, farmlands, and pastures. Assuming the existence of cultivators, spinners, weavers, dyers, and washers, he wears silk fabric. He wears gold jewellery, assuming that miners, smelters, blacksmiths, and jewellers exist. The sandalwood paste of Vishnu requires exertion. The aromatic stick must be rubbed for an extended period of time on a wet boulder. More effort results in more sandalwood paste. Vishnu is about making an effort to appreciate life's pleasures. The capitalist system is preoccupied with shareholder wealth. Communism is obsessed with the prosperity of its employees. Capitalism celebrates consumerism. Communism ridicules it. However, an ideal ecosystem is one in which everyone's hunger is not only satisfied, but satiated.

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